The latest release from Adidas is the Deerupt line, which I was sent to photograph in Leicester. The new window display reflects the mesh design of the shoe throughout, from the netting to the squared acrylic panels.
This point-of-sale design made it quite tricky to photograph, as it was difficult to distinguish between each layer.
Playing with reflections and angles made this project an interesting one, I am looking forward to seeing what the team design next!
You can see my other commission with Adidas in my portfolio here: Adidas EQT Photography